During my tenure at Saatchi & Saatchi, I spearheaded the Social Production Department. My team was pivotal in pioneering agile production methods tailored to various facets of social content. The essence of the '&' reel symbolizes our prowess in Influencer Management, Content Creation, Data-Driven/Targeted Paid Content, and the successful execution of Digital and Retail Projects."

A couple of Saatchi fun facts: Kelly, of Loki the Wolf Dog, and I decided to pitch a far-out idea about partnering an automotive brand with a wolf-dog Influencer. It took 2 years to pitch, legally approve, and fund, but Toyota now reaps the benefits as this partnership still carries over a $1M Media Value. We even were written up by Scott Gallaway in the Influencer Playbook - as a winner!

One of my most ambitious collaborations involved conceptualizing and producing the 'Everywhere I Go' series featuring Kevin Costner. This project aimed to showcase how Kevin incorporates the customized Tundra into his daily routine. We successfully crafted and released six engaging videos, strategically shared on Kevin's Modern West Instagram channel, and amplified through Toyota's official brand channels."

In my role as a Client Services and Social Marketing EP at Panay Films for Microsoft, I streamlined client communications and production deliverables by implementing systems to prioritize requests and manage creative workflows. By establishing a feedback loop between data and creative, I seamlessly integrated data-driven insights into our strategy. Notably, we executed large-scale paid media campaigns, delivering 200+ assets across various social platforms. Leading social production and creative teams, we ensured alignment with brand strategies, contributing to the development of effective strategies that advanced brand vision. I've also worked with Panay Films on a contract basis to lead social production for large-scale Google Addison Rae campaigns and T-Mobile Super Bowls, utilizing similar initiatives, but more focused on production tactics to execute deliverables within short timelines.

I’ve also had the pleasure to consult and help my fellow colleagues with their production companies, Baby Lion and Kissd Studios. I utilized similar skill sets for client and production management, but really leaned into the “Start -Up” aspects of their business as well for bi lingual google commercials and content creation for Honda’s social channels.

The stories shared here are just a glimpse into my journey, and there are countless more from my experiences with other agencies, Live Nation and Start-Up endeavors. If you're interested in hearing more, don't hesitate to reach out. I look forward to connecting with you and weaving more compelling narratives together.

Hardly Stable showcases a compelling awareness vision for the Rancho, a horse community in Los Angeles addressing development challenges. As a Director and Producer, I orchestrated all aspects of film shoots, ensuring a cohesive narrative structure and collaborated with an editor to craft an impactful trailer to unveil what we are facing. I intend to keep filming and pitch a full-length documentary to highlight a community in crisis, the characters that live here and the cause we are fighting for.

My passion for horses and the Rancho extends beyond film, involving community engagement, advocacy work with Senator Portantino, (design & campaign slogan and logo for Rancho Community) and collaboration with local organizations. I strive to empower The Rancho by working with our neighbors to address systemic issues.

I ventured outside of advertising on a project with my first dog trainer in Los Angeles. Upon rescuing a large German Shepherd from a working dog line, I realized I needed assistance. Despite several unsuccessful attempts with other trainers, I eventually found myself in Compton working with Stevo Henderson, one of the best working dog trainers around. Stevo and I quickly became close friends, and I felt that our experiences and humor needed to be documented, so I put together a pitch that led to the creation of Boss Dog. After the initial pitch meeting, Critical Content agreed to develop the series, which was later sold to Nat Geo Wild.

The Spirit Farm embodies the fusion of alchemy and equine wisdom, weaving together two profound traditions. Originating from ancient philosophy, alchemy is a spiritual journey focused on the transformation of matter, symbolizing personal transformation and growth. Horses, symbolic representation of power and freedom, contribute a universal language to the pursuit of personal development. In the unique alchemy for humans and horses, the connection lies in using equine care as a catalyst for individual growth. Through daily interaction and understanding of horses' unique qualities, we gain profound insights into own bodies, minds, and spirits, fostering a harmonious connection with the natural world. The Spirit Farm serves as a transformative space where the inherent power of horses becomes a conduit for personal development, embracing the shared essence of alchemy and equine wisdom.